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Continuous Operation & Optimization
This is where most of the money in a hotel is made or lost. We run the commercial side, the operational quality programme, or both.
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What the owner sees
Monthly owner report. Performance against budget, a KPI dashboard, commentary, and the actions being taken.
Quarterly business review. A strategy session with the owner: results, market shifts, and the plan for next quarter.
Annual budget build. The commercial and operational budget, built with the owner and the GM.
Two ways to work with us
Commercial. We run distribution, revenue, sales and marketing. The hotel keeps its own operations leadership.
Commercial and operations. The above, plus operations management — fractional operations leadership and the quality programme.
Both are ongoing engagements, scoped to the property and to how much of the work your own team already covers.
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Sales & Marketing
Corporate & MICE sales. RFPs, rate agreements, groups, site inspections and account management.
Travel trade. Travel agent and DMC contracting seasons, tour series and allotments.
Digital marketing. SEO, content in English and Vietnamese, social, email and CRM, and paid campaigns.
Reputation management. Review strategy across OTA, Google and TripAdvisor.
Sales trips & trade fairs. Market visits and fairs attended on the hotel's behalf.
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Distribution & Revenue
OTA & channel management.
Daily rates and availability, content, promotions, ranking, reviews and rate parity.
Revenue management.
Pricing decisions, forecasting, segment mix strategy, and a monthly strategy review with the owner.
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Operations Management
Operations oversight.
Fractional operations leadership — standards, department head support, and a sparring partner for the GM.
Quality audits & mystery stays.
Scheduled audits, standards checklists and written action plans.
SOP maintenance & training.
SOP updates, quarterly refresher training and new-hire onboarding.
F&B optimisation.
Menu engineering, cost percentages, and breakfast and outlet performance.
Cost control & procurement review.
Utilities, supplies, contract review and expense benchmarks.
Guest experience programme.
Journey mapping, complaint pattern analysis and service recovery.