+

Pre-Opening

The gap between a building and a hotel is a commercial engine, an operating platform, and a team. We build all three, on one countdown.

+

Commercial setup

  • Brand identity & creative direction. Name and visual identity brief; we shortlist and manage the design vendors on your behalf.

  • Website & booking engine. An English and Vietnamese site, booking engine selection and setup, and the content to fill it.

  • Systems selection & implementation. PMS, POS, CRM, channel manager and rate shopper — plus accounting and inventory software. Selection, configuration and go-live.

  • Website, CRM and booking integration. Connected into one working stack instead of four systems that don't talk.

  • OTA setup. Every listing built properly: content, photo direction, rate structure, policies.

  • Pricing architecture. Rate plans, segments, cancellation policies and packages, designed before the first booking rather than patched after it.

  • Project photography programme. Staged shoots as construction progresses, so the website and the channels have real images from day one.

+

The operating platform

  • Operational budget & manning guide. Department budgets, staffing structure, salary framework and payroll plan.

  • Multi-year P&L, budget & forecast. The operating P&L for the first three years, with the sales line built properly.

  • CAPEX / OPEX advisory. Capital and operating expenditure guidance to the owner's direction.

  • SOP development. The full set — front office, housekeeping, F&B, kitchen, reservations, security, engineering, HR, accounting, purchasing and spa.

  • Recruitment. Job descriptions and salary bands for every position. We recruit the hotel manager and heads of department directly, then supervise their hiring of line staff.

  • Pre-opening training. Department by department across every function including back-of-house, plus systems training and trial-run drills.

  • F&B concept development. Concept, menus and operating model per outlet — specialty restaurant, all-day dining, lounge, lobby bar, rooftop.

  • FF&E and OS&E advisory & procurement. Rooms, F&B, office and outlets; operating supplies lists, supplier sourcing and quantities.

  • Licensing & compliance guidance. Advisory on Vietnamese operating permits and requirements.

  • Payment & finance setup. Payment gateway, merchant accounts, city ledger basics.

  • Critical path management. One master countdown plan across every workstream to opening day — the single document that keeps a pre-opening from drifting.

Past Project

+

Selling

before you open

  • Launch marketing plan. Opening campaign, budget, channel plan and timeline.

  • Pre-selling. Corporate accounts, travel agent and DMC contracting, and MICE leads worked before opening — so the first months are not empty.

  • Photography & content bank. Shoot direction, an image library, and a copy bank in English and Vietnamese.

  • Social & PR ramp-up. Channels live, teaser content, press kit ready.

How it works

We work alongside the project across the pre-opening period — typically four to nine months, depending on where things stand when we start. Everything runs off one critical path, so the commercial, operational and recruitment workstreams stay in step rather than each arriving late in its own way.

On vendor-managed lines such as brand identity, website and photography, we shortlist three suppliers, you choose, and we manage delivery. You hold the relationship with the vendor; we hold the deadline.

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.