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What we do, and when you need us
Hotel Catalyst works across the full life of a hotel — from the study that decides whether it gets built, to the tenth year of trading. Owners come to us at different points, and the work looks completely different depending on where they are. So we organise everything we do into four phases.
You can engage us for one phase, or for all of them. Most owners start with the phase they are standing in, and stay for the next one.
+ Feasibility Study
+ Pre-Opening
+ Opening
+ Continuous Operation & Optimization
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Feasibility Study
before you commit capital
Is this hotel viable, and as what? Market and competitor study, positioning and concept, projected ADR, occupancy and RevPAR, a commercial P&L and a payback estimate, brand affiliation options, and an operator's review of the layout. For owners already committed, we also run master planning, development budgeting and owner-side project supervision through to handover.
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Pre-Opening
from committed project to opening-ready
The gap between a building and a hotel is a commercial engine, an operating platform, and a team. Brand identity, website and booking engine, PMS and POS and CRM selection, OTA setup, rate architecture, the full SOP set, budgets and manning guide, recruitment of HM and heads of department, training, F&B concept, FF&E and OS&E — all on one critical path counting down to opening day.
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Opening
a succesful start for stable growth
An opening is a window, not a date. Trial stays and defect management, departmental checklists, launch campaign execution, hosted stays for corporate and trade accounts, ramp-up rate strategy, daily guest feedback review, internal audits, and a full commercial and operational review at day 90.
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Continuous Operation & Optimization
all things can be better
This is where most of the money is made or lost. Daily OTA and channel management, revenue management and forecasting, corporate and MICE sales, travel trade contracting, digital marketing in English and Vietnamese, reputation management — and, where the owner wants it, operational oversight: quality audits, SOP maintenance, F&B optimisation and cost control.
